FalrF Rocks Her Own Label at Us Weekly's Hot Hollywood Style 2011 Event

Lauren Conrad

Lauren Conrad made an impressive style statement at Us Weekly's Hot Hollywood Style 2011 Issue party at L.A. hotspot Eden on Tuesday, April 26.

The 25-year-old TV star and fashion designer rocked hot red lips, a high bun and a dress from her newly launched label Paper Crown,

The dress comprised nude long sleeve top and blue high riding skater skirt. She accessorized with nude pumps and a nude purse with studded chain.

Her voluminous updo was the show stealer as it transformed her look completely. She added to the drama with matte red lipstick, winged eyeliner and heavy mascara laden eyelashes.

"On my way to the US Weekly #HotHollywood party! Excited to wear my new line tonight #PaperCrownLuvsU" Lauren shared with her twitter fans.

Conrad's new clothing line Paper Crown is scheduled to be in stores by fall 2011. This will be her third collection after The Lauren Conrad Collection and LC by Lauren Conrad.

Conrad, along with her hairstylist Kristin Ess and her makeup artist Amy Nadine, has launched a beauty website called The Beauty Department. The site offers beauty advice and tips as well as how-to tutorials

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