Florence Welch Gucci Spokesmodel

Italian fashion house Gucci has appointed flame-haired British powerhouse Florence Welch as the face of its forthcoming Fall/Winter campaign.

The 24-year-old frontwoman of pop’s Florence & The Machine has been inspiring esteemed designers with Mulberry, Versace, and Chanel since she burst onto the scene with a crop of crimson locks and a microphone in 20110. Florence’s status as a budding fashion icon makes her the ideal candidate to front the ads for Gucci’s latest collection, the label’s creative director, Frida Giannini, tells DazedDigital.com.

“As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. I met her in Los Angeles at this year’s Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.”

Related Posts Plugin for WordPress, Blogger...